Finding a logo for your small eCommerce site can be a difficult task. A logo is more than just one design, it’s an important component of the overall branding and marketing efforts that you need to have in place for your company. This post will cover the best practices to take into account when designing a logo and more specifically, how to achieve clarity with your design so that it can be implemented effectively across every medium. Pay close attention because this information is essential for creating effective logos on all levels.
1. Use a Simple Logo
The first thing to consider when creating a logo is whether or not it should be “simple” or complex. It certainly helps to have an idea in mind as to what you want it to look like in order for you to begin thinking about your design. A simple logo, such as the one above, has a very clean and simple design that is easy on the eyes and can be created with any type of font and color combination. It’s also much less intimidating than one that is highly complex; however, there’s nothing wrong with having something more complex in your logo either! The key is finding the perfect balance between simplicity and complexity which we will discuss more below.
2. Avoid Over-Expanding the Design Passively and Instead, Add Motion to your Logo
The reason I say this is because a logo’s design element should be active in some way. For example, it shouldn’t be just a design that sits still while all of the text flows around it or it’s similar to how the logo could be used as part of your website – as opposed to being the sole focus of what you are trying to convey via your logo.
3. Choose a Single Font for your Logo
Selecting one type of font that is the same throughout your logo can help connect it to the rest of the branding elements that you have selected for your company. While some logos do have different font types used in them, it’s usually best to limit yourself to using only one main type – otherwise, your logo may become too distracting and could take away from what you are trying to convey (or in fact, draw attention away from what you are trying to convey). If your logo has more than one font type used in it, the colors and size of the fonts will be more important aspects to consider than if you had just one of each.
4. Use Color Consistently and Correctly across your Branding Elements
The colors that you choose to have in your logo will determine how effective your logo is when it’s on a different medium as compared to what website it is being used for. For example, if the colors that are used in your logo are significantly different from the rest of your branding elements (i.e. business cards, websites, etc.), then it could throw off potential customers and give them a poor first impression which could result in fewer conversions overall.
5. Avoid “Over Branding”
Similar to the point above, you also need to avoid over branding in your logo which is where you use your logo all over the place and it becomes too much information for a potential customer to take in all at once. This is a common mistake that many people make when they first begin marketing their company because they see their logo as something that needs to be everywhere in order to get their name out there. The problem with this is that eventually, it becomes overwhelming and doesn’t look professional since people only see your logo as being just something slapped onto everything.